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Writer's Summit Tip #38:

Your web presence needs to begin NOW - it doesn't matter what stage your book is in. If you are an author, especially if your book is not published yet, you need web presence that 1. establishes you in your niche, 2. compares you to others already selling similar books to your customers 3. creates a demand for your book and gives you a way to collect e-mail addresses and presale commitments. Check out the FORESITE website information to understand this more fully. Whether you use this exact system or not, create a website that fulfills all of the above 3 requirements and you'll launch your book to much greater success!

Read the article: http://www.squidoo.com/foresite to understand this absolute requirement more fully.